The challenge:
A graphic solution to help BlackBerry users
discover the accessories available and
choose which ones are right for them.

Our approach:
Slick colour coding. First, we set about
standardising the core range of accessories
using an easy to navigate, colour coded tab
system. This allows users to clearly see which
accessories are compatible with a specific
handset. It’s a concept that stands out
on-shelf too, helping set BlackBerry’s own
accessories apart from others in-store, and
strengthening the brand. The concept has
since been applied to BlackBerry’s entire
range of accessories, across several
global regions.

Trend Research
Concept Generation
Art Direction
Global Brand Guidelines
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