To create a brand identity and packaging
solution to communicate the superior fit and
materials of Hugo Boss’ innovative sock design.
A fresh discovery. The innovative sock design
offers staying power and comfortable wear.
We created the Fit Plus Liner brand name to
help customers understand the key benefit;
the engineered fit. The tear-strip carton
delivers a new way to package socks and
suggests freshness, while the point of sale
maximises in-store impact and is consistent
with the Boss Orange range.
Naming & Brand Creation
Concept & Art Direction