The challenge:
Encouraging current clients to think again
about Mintel and discover something they
didn’t know through valuable, original,
relevant content.

Our approach:
LOOP, a limited-edition publication showcasing
the breadth of Mintel’s services. We
approached each section as a unique piece of
work, with every page designed to reflect its
content. We created a stimulating journey
using a variety of visual styles, paper stock,
print and finishes, all wrapped up in a
uniquely designed, postable package.

Concept & Art Direction
Graphic Design & Artworking
Print Production
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