The challenge:
To create a packaging concept in tune with Nokia’s
fashion-focused Gold Edition N97 mobile.

Our approach:
A luxurious bag people are proud to be
seen with. Mobile phones are as much a
fashion accessory as the clothes we wear,
so it seemed right for Nokia’s trend-led
new phone to come beautifully wrapped.
We created a bespoke carton and bag
you’d normally only expect from designer
fashion stores. The new Nokia motif we created
is an exciting step on for the brand and adds
to the sense of luxury.

Trend Research
Graphic Design & Artworking
Structural Packaging Concepts
Design Development
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