The challenge:
A brand mark and packaging that truly
embody the yoga spirit.

Our approach:
A natural journey. Much like the brand’s
products, we applied a holistic approach
to development, allowing our designs to
evolve organically and capture the
essence of the yoga ethos. The brand
mark is free-form, free-spirited and
feminine – the perfect complement to
the collection and beautifully simple
to apply across the brand’s touchpoints
– while the tea packaging’s unique
structural design and eco-conscious
credentials ensure it’s as green as it
is good looking.

Trend Research
Brand Creation & Development
Graphic Design & Artworking
Structural Packaging Design
Design Development & Manufacture
Online and Mobile Communication Strategy
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